| Genus | Echinacea |
| Species | purpurea |
| Variety | PowWow® Wild Berry |
| Item Form | (P) Pkt of 10 seeds |
| Zone | 3 - 9 |
| Bloom Start To End | Early Summer - Mid Fall |
| Habit | Compact |
| Seeds Per Pack | 10 |
| Plant Height | 20 in - 24 in |
| Plant Width | 12 in - 16 in |
| Bloom Size | 3 in - 4 in |
| Additional Characteristics | Award Winner, Bird Lovers, Bloom First Year, Butterfly Lovers, Cut-and-Come-Again, Easy Care Plants, Ever Blooming, Flower, Free Bloomer, Long Bloomers, Pest Fighter, Season Extenders |
| Bloom Color | Dark Rose, Magenta, Purple |
| Foliage Color | Dark Green |
| Light Requirements | Full Sun |
| Moisture Requirements | Dry, Moist, well-drained |
| Resistance | Cold Hardy, Disease Resistant, Drought Tolerant, Heat Tolerant, Humidity Tolerant, Pest Resistant |
| Soil Tolerance | Clay, Normal, loamy, Poor, Sandy |
| Uses | Beds, Border, Containers, Cut Flowers, Everlastings, Fall Color, Outdoor, Wildflowers |
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