| Genus | Echinacea |
| Species | purpurea |
| Variety | PowWow® Wild Berry |
| Item Form | (P) Pkt of 10 seeds |
| Zone | 3 - 9 |
| Bloom Start To End | Early Summer - Mid Fall |
| Habit | Compact |
| Seeds Per Pack | 10 |
| Plant Height | 20 in - 24 in |
| Plant Width | 12 in - 16 in |
| Bloom Size | 3 in - 4 in |
| Additional Characteristics | Easy Care Plants, Flower, Bloom First Year, Butterfly Lovers, Free Bloomer, Ever Blooming, Long Bloomers, Cut-and-Come-Again, Pest Fighter, Bird Lovers, Season Extenders, Award Winner |
| Bloom Color | Magenta, Purple, Dark Rose |
| Foliage Color | Dark Green |
| Light Requirements | Full Sun |
| Moisture Requirements | Moist, well-drained, Dry |
| Resistance | Drought Tolerant, Heat Tolerant, Humidity Tolerant, Pest Resistant, Disease Resistant, Cold Hardy |
| Soil Tolerance | Normal, loamy, Sandy, Poor, Clay |
| Uses | Beds, Containers, Cut Flowers, Everlastings, Outdoor, Border, Wildflowers, Fall Color |
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